"What we do is we take video of match-ups. We have special analysts that'll really get inside each match-up and sort of analyze it and break it down for the fans. We also do special statistical features... the Nestle Crunchtime Stat... which is something that you'll only find on NBA.com looks at the last two minutes of every game and picks the top performer from each game. So who had the most dunks, blocks, steals, performance in the last two minutes of every game." Those sponsorships, advertising and subscriptions to streaming audio bring in money... . The age of the free Internet is ending folks... .
"We feel very where we are as a business and it's also been just a tremendous communications tool. So we see that as very indicative of the global growth of basketball. China itself is one of our up and coming countries in terms of traffic and it will be interesting to see how that plays out with potentially a new Chinese player coming into the league in June." Another new feature for fans during the playoffs... the ability to order prints of highlight photos... even poster size... shortly after the games end. Bloomberg Boot Camp, I'm Fred Fishkin.