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Altec Lansing Plugs Into Game Console Market

Boot Camp feature for Thursday, May 2, 2002

The sound of opportunity. Bloomberg Boot Camp, a report on today's technology. The competition between the video game console makers... . ... .means big business for companies that make games. And it is also creating a new opportunity for companies like Altec Lansing. The well known audio speaker maker has been creating add-ons for personal computers for more than a decade...

"The video graphics from console players like Sony Playstation and Microsoft Xbox are terrific. The problem there is the audio that you get from those video consoles comes through a television speaker which is very under powered."

Altec Lansing's Mark Kapsky. The company is introducing a new XA line of powered speakers, with sub-woofers so game players can feel those on screen explosions. The sub-woofer alone will sell for the price of a typical game. The line also includes boxes with two or four additional speakers. The high end sells for about two hundred dollars...

"A consumer who would buy these speakers of ours not only get great audio in their gaming experience, but can also use the speakers to play DVDs as well as to enhance their regular TV watching experience. So, in effect, this becomes an entry level home theatre system for a consumer as well when they're not playing video games."

If your game console and TV are already hooked up to a home stereo system, you don't need this. What Altec Lansing thoughtfully includes is a wired remote control with two headphone jacks so the kids can play... without driving their parents nuts. Bloomberg Boot Camp, I'm Fred Fishkin.