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New Digital Camera Models From Olympus

Boot Camp feature for Wednesday, May 8, 2002

Digital cameras overtake film. Bloomberg Boot Camp, a report on today's technology. Maybe we're just becoming less negative...

"The majority of cameras being sold are digital in 2002."

Sally Smith Clemens, digital product manager at Olympus. There is one caveat to those numbers... . they don't include disposable cameras which outsell everything else by a long shot. But consumers have caught on to digital photography in a big way. The more megapixels, the better the camera is the usual rule of thumb. But Clemens says that's way too simplistic. One new Olympus model for consumers, the D550 Zoom has a resolution of 3 megapixels and fits in your pocket. The other is the C720 Ultra Zoom .

"And this one will be literally the smallest 3 megapixel, 8X optical zoom digital camera."

Olympus and others are offering cameras well above the 3 megapixel range, but Clemens argues that can be overkill for the needs of most people. A good zoom lens to capture photos of kids at sporting events, for instance, can be more important...

"Photography has always been application based and that's what I want to steer away from it's not a pixel war. It's not about I need to have 3 million pixels now. It's about the application."

The price of the new models... .about 400 and 600 dollars. One thing that bugs me about basically all digital camera makers is the inadequate memory card they typically include in the box... forcing you to buy a larger one before you even leave the store. Bloomberg Boot Camp, I'm Fred Fishkin.