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Nintendo Hopes to Win With Character(s)

Techstination feature for Friday, May 24, 2002

Nintendo hopes to win with character. Bloomberg Boot Camp, a report on today's technology. Sony is saying with 30 million PlayStation2s sold so far and 20 million more forecast this year... the video game console war is over...and it has won. Microsoft is vowing to spend 2 billion dollars on its Xbox over the next five years. And at Nintendo... the game plan is to use its own characters... the Mario Brothers, Zelda and Pokemon to keep selling the GameCube and the handheld Gameboy Advance. (sound) Nintendo of America senior VP George Harrison...

"Well software has always been our greatest strength. Our franchise characters, Mario and Donkey Kong and Zelda and others... and that's where we're going to tend to focus. We view ourselves really as solely an entertainment company that makes great video games. We know that both of our competitors have different corporate motivations for wanting to expand beyond that. I think our competitors' intention is to dominate the delivery of digital information into your home. We have a more modest goal, which is just to make the world's greatest entertainment and video games and we think consumers will respond to that."

Nintendo is still counting on the popularity of the Gameboy Advance handheld devices to drive GameCube sales...

"We think Gameboy Advance gives us a competitive advantage and kind of a Trojan horse."

Nintendo responded to price cuts by Sony and Microsoft before the start of this week's Electronic Entertainment Expo trade show... by reducing the GameCube price to under 150 dollars. Bloomberg Boot Camp, I'm Fred Fishkin.