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Online Publishing Alive and Well

Techstination feature for Monday, June 17, 2002

There's plenty of life left in online publishing. Bloomberg Boot Camp, a report on today's technology. The deaths of all of those dot coms... .and troubles at AOL Time Warner and Yahoo... .may have created the perception that online publishers are a dying breed. At the Online Publishers' Association... .the claim is...

"Most of our sites are at or near profitability. The problems in the industry that are being experienced by AOL and Yahoo aren't necessarily the problems in the industry that quality online content providers are seeing."

Association Executive Director Michael Zimbalist. At Washington Post Newsweek Interactive, CEO Chris Schroeder says while some online publishers have begun to charge for premium content... the advertiser supported business model can continue to work...

"We're about as early in the Internet as television was in about 1948. These are really very early days, we're all figuring things out. But unlike television in 1948, what's happening with the Internet now is historically unprecedented. There has never been a medium to reach this many people, at a time of day that no other medium is reaching them, with the kind of power and use that people are having right now."

That time of day is while they are at work. And to those who question the health of online publishing... Sarah Chubb who heads the online efforts of Conde Nast publications says...

"In November of last year we projected a 61 percent increase this year in advertising revenues and we're beating that right now... .we're at over 70 percent above last year."

With sites like Epicurious leading the way and actually... she says... helping to sell magazine subscriptions. Bloomberg Boot Camp, I'm Fred Fishkin.